From Little Things
Back then there were only a few players in the essential oil field: two major brands were owned by one corporation, another high-end brand only sold to Myer and the rest were mostly ‘cottage industries’ operating at markets or tourist stores.
By 2006 more people were beginning to understand the power of natural botanical products, but essential oils were still widely considered a bit of a “hippy thing”. One of the reasons for this was that an essential oil range was quite a considerable investment for a lot of smaller retailers. They had to stock a certain range and for pharmacies, health food stores and gift stores, essential oils weren’t considered to be a part of their core business at that time.
Big Things Grow
Enter Aromae! We decided to take one for the team and we rolled out a small, accessible range of essential oils to over 300 retailers in the Melbourne area, completely on consignment!
We gave small pharmacies, florists, massage therapists, gift stores, new age shops, health food stores (and more) access to an affordable range of high quality essential oils with great margins. Retailers were very grateful if not surprised at first, but soon the word was hitting the street that an essential oil range was now easily attainable and we were away.